Every day, people watch almost 5 billion videos on YouTube. If you’re a small business trying to get more views and engagement on your YouTube videos, that’s a lot of competition. The good news is, more than 122 million people watch videos on YouTube daily, and their appetite for videos is only growing.

To promote your business using YouTube videos, follow these guidelines to be sure your videos getting the most views and the maximum amount of engagement.

Attention-grabbing title. The title of a video is the #1 thing that determines whether someone decides to view it, so write a compelling title that makes people want to watch. Also make sure the title includes your main keyword and accurately describes the content of the video. YouTube allows up to 100 characters in a title, but the optimal length is 60-70 characters anything longer is likely to get cut off in search results.